As time goes on, managing Schedule 1 becomes increasingly challenging, with the inclusion of the customer dealer. With rising income comes a growing list of tasks and responsibilities. Eventually, hiring both employees and dealers becomes essential for streamlining product distribution.
Each dealer can serve up to eight customers, so choosing the right individuals for those slots can significantly boost revenue. This guide lists every dealer by region, along with the most effective townies to assign to them.
How to know the best customers for every dealer in Schedule 1
Dealers help increase product sales, but it all starts with assigning the right customers to the right dealers. Always match customers with nearby dealers as distance matters, and long travel times slow everything down. Additionally, reserve the big spenders like Jessi Waters for direct sales and let the dealers handle the cheapskates.

Who are the best customers for every dealer in Schedule 1
Currently, Schedule 1 features six regions, each with its own dealer. This guide includes a breakdown of the best customers for every dealer in the game.
Customer Dealer Benji Coleman
Benji Coleman is the first dealer to be unlocked in Schedule 1, found in the Motel Room #2.
- Beth Penn
- Chloe Bowers
- Donna Martin
- Kathy Henderson
- Ludwig Meyer
- Mick Lubbin
- Mrs Ming
- Sam Thompson
Customer Dealer Molly Presley
Near the bungalow, you’ll find Molly Presley living on the first floor of the brown apartment building.
- Charles Rowland
- Doris Lubbiin
- Jerry Montero
- Joyce Ball
- Keith Wagner
- Kim Delaney
- Meg Cooley
- Trent Sherman
Customer Dealer Brad Crosby
Reach the Downtown to unlock Brad Crosby, located at the Downtown Parking Garage.
- Elizabeth Homley
- Eugene Buckley
- Jennifer Rivera
- Kevin Oakley
- Louis Fourier
- Lucy Pennington
- Randy Caulfield
Customer Dealer Wei Long
Wei Long’s location is a bit hidden, as he’s only found in the woods of the Suburbia region.
- Alison Knight
- Carl Bundy
- Chris Sullivan
- Dennis Kennedy
- Hank Stevenson
- Jackie Stevenson
- Jack Knight
- Karen Kennedy
Jane Lucero
Jane Lucero, meanwhile, is located near the RV that leads to the docks.
- Mac Barone
- Melissa Wood
- Cranky Frank
- Anna Chesterfield
- Marco Barone
- Billy Kramer
- Javier Perez
Leo Rivers
For the final dealer, head to the church and find the shipping containers nearby to reach Leo Rivers.
- Fiona Hancock
- Herbert Blueball
- Jen Heard
- Lily Turner
- Michael Boog
- Pearl Moore
- Ray Hoffman
- Walter Cussler
When more regions gets added to the game, we’ll be sure to update this article. Now, if this guide helped you, don’t forget to visit our Schedule 1 guides!
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